Bilbao's Guggenheim skyline rewards patience, and after dozens of trips routing through Europe from the Bluegrass State, I can say the connections matter more than the cabin here. There's no nonstop option, so business class from Louisville to Bilbao means threading through a major hub—typically London, Madrid, or Frankfurt—before a short regional hop into Bilbao's compact, easy-to-navigate airport. Total journey time runs upward of 8 hours in the air alone, not counting layovers, and the routing you choose shapes the experience far more than the transatlantic price tag does.
My preferred path is via London on British Airways, using their Club Suite on the 777 or A350 out of a US gateway (you'll need to connect from Louisville first, most efficiently through a domestic partner into a larger hub like Chicago or JFK before crossing the Atlantic). Club Suite's direct-aisle access and sliding door make the long transatlantic leg genuinely restful, and Heathrow's T5 connections to Bilbao via British Airways' Embraer or Airbus regional fleet are reasonably smooth if you build in 90 minutes. Alternatively, Iberia routes through Madrid, which has the advantage of same-alliance simplicity and a short Iberia hop to Bilbao—ideal if you want to minimize airport changes. Lufthansa via Frankfurt is the third solid option, particularly appealing if their newer Allegris cabins have rolled onto your specific aircraft, though availability varies by route segment, so confirm before booking.
One insider tip: flights into Bilbao are lightly trafficked enough that positioning yourself on the Madrid or Frankfurt connection rather than London often yields better business class award availability on the transatlantic leg, since fewer North American travelers route that way. January through March and October into November are consistently the softest months for premium fares on this corridor, as Basque Country tourism dips outside summer festivals. Given how much routing structure affects both comfort and value here, setting up fare alerts across all three carriers is the smartest way to catch the inevitable pricing dips before they disappear.