There's a certain irony in Pula's tiny Istrian airport, with its single modest terminal, being the endpoint of a journey that begins in Norfolk and requires the kind of routing sophistication usually reserved for far more remote destinations. No airline offers anything close to nonstop service here, so business class from Norfolk to Pula inevitably means building your own itinerary through a major European gateway, and the fact worth remembering is this: Lufthansa and Turkish Airlines both operate reliable long-haul metal into their respective hubs, from which regional partners or Croatia Airlines complete the hop to Pula. I've found the Frankfurt or Munich connection via Lufthansa consistently smoother than routing through Istanbul, largely because Lufthansa's widebody business class product — increasingly featuring the new Allegris seats on select 787 and A350 aircraft — offers a genuinely restful eight-plus-hour crossing before the short regional leg down to the Adriatic.
Turkish Airlines deserves consideration too, especially for travelers willing to layover in Istanbul; their business class comes with the well-regarded onboard chef service and lounge access at IST that rivals anything in Europe, though the connection to Pula typically runs through Zagreb on Croatia Airlines' narrowbody metal, so don't expect lie-flat seating on that final segment. My insider tip: book the Pula leg as a separate Croatia Airlines ticket only if your long-haul carrier's connection windows are too tight, since misconnections here mean a full day's delay given Pula's limited daily flight frequency — always protect the international segment with enough buffer at your hub.
Istria's high season runs June through August, when Pula's airport swells with charter traffic and fares spike accordingly, so the shoulder months of April, May, September, and October reward patient travelers with better business class availability and pleasant Adriatic weather without the crowds. Given the complexity of these connections and the volatility of premium fares on a route with no dominant carrier, setting up automated price alerts is the smartest way to catch the rare moments when Lufthansa or Turkish release attractive business class awards or discounted fares into this underserved corner of Croatia.