Legoland's corporate pilgrims and Danish design pilgrims alike face the same dilemma out of Richmond: there's no nonstop path to Billund, so the real question is which connection delivers the smoothest premium experience. The honest answer is that business class from Richmond to Billund almost always routes through a major European hub, with SAS via Copenhagen offering the most logical, geographically sensible connection given SAS's Star Alliance dominance in Scandinavia. Lufthansa via Frankfurt or Munich and KLM via Amsterdam are equally viable, and each carrier's transatlantic long-haul product sets the tone for the journey, since the short Copenhagen-Billund or Amsterdam-Billund hop is typically operated on a regional aircraft with a simplified but comfortable business cabin.
Having flown all three routings repeatedly, I'd steer discerning travelers toward SAS's A330 or A350 business class on the transatlantic leg from a US gateway, which features fully flat seats with direct aisle access and a Scandinavian minimalist service style that feels refreshingly unfussy. Lufthansa's widebody business class, especially on aircraft fitted with the newer Allegris seats, brings more customization and privacy, though availability on that specific product remains limited on North American routes. KLM's World Business Class on its 787 or A330 fleet is a dependable middle ground, with Amsterdam's Schiphol offering one of Europe's most efficient business-class transfer experiences if your connection window is tight. My insider tip: when connecting through Copenhagen, request the SAS fast-track security lane at CPH, which regular economy travelers often overlook but which business class ticket holders can access even on codeshare bookings — it can save twenty minutes during peak Legoland-season congestion.
Late spring through early autumn, particularly May through September, brings both favorable weather for the Jutland countryside and the best fare patterns for this itinerary, as European carriers adjust premium inventory ahead of peak summer demand. Given the multiple viable routings and fluctuating award and cash pricing across SAS, Lufthansa, and KLM, setting up dedicated fare alerts for this specific city pair is the smartest way to catch the inevitable dips before they disappear.
